Google AI Mode Now Available in India – Here’s How it Works

Google has officially launched AI Mode in India, marking a major shift in how people search and access information online. This new feature leverages artificial intelligence to provide users with faster, smarter, and more accurate search results, revolutionising the way we interact with Google.

But what exactly is Google AI Mode? Why has it become such a buzzword in 2025? And most importantly, how can businesses ensure their websites remain visible in AI-powered search results?

In this blog, Mindstory, Kerala’s leading digital marketing agency, explains everything you need to know about Google AI Mode, its benefits, features, and the actionable SEO strategies you should adopt to thrive in this AI-driven era.

Table of Contents

1. What is Google AI Mode?
2. Key Features of Google AI Mode
3. How Does Google AI Mode Work?
4. Why Did Google Introduce AI Mode?
5. Is Google AI Mode Available in India?
6. Benefits of Google AI Mode for Users
7. Impact of Google AI Mode on Businesses
8. Why Choose Mindstory for AI-Optimised SEO?
9. Conclusion
10. FAQs

What is Google AI Mode?

Google AI Mode is an advanced search feature that uses artificial intelligence to provide direct, summarised, and conversational answers to user queries. Instead of traditional search results with blue links, AI Mode displays:

• AI-generated summaries
• Recommended actions or follow-ups
• Links to source websites
• Conversational insights in a chat-like format

Essentially, AI Mode transforms Google Search into an AI assistant, offering users everything they need instantly, without navigating through multiple pages.

Key Features of Google AI Mode

✅ Instant Summaries:
Generates brief yet comprehensive answers to queries by scanning top-ranking content.

✅ Conversational Follow-Ups:
Suggests related questions and allows users to continue the conversation seamlessly.

✅ Sources Displayed Clearly:
Shows which websites were referenced for the AI answer, giving credit to original creators.

✅ No Sign In Required:
Users can access AI Mode directly without logging into their Google accounts.

✅ Available on Mobile and Desktop:
Integrated within standard Google Search results.

How Does Google AI Mode Work?

Google AI Mode is powered by Gemini AI (previously Bard and integrated into Google Search). Here’s how it functions:

1. Query Analysis: It analyses the user’s search intent deeply.
2. Content Scanning: It scans top-ranking, authoritative websites.
3. AI Summarisation: Generates concise and relevant summaries.
4. Result Display: Shows the AI answer above traditional search results, often in a separate AI Box or Highlight section.
5. Follow-Up Suggestions: Provides options for users to explore related queries conversationally.

Why Did Google Introduce AI Mode?

The introduction of AI Mode is part of Google’s mission to:

• Enhance user experience by saving time and effort.
• Compete with AI-based search platforms like ChatGPT Search or Perplexity AI.
• Ensure information is accessible, summarised, and contextualised for everyone.

Is Google AI Mode Available in India?

Yes. As of now 2025 Google has rolled out AI Mode across India for all users without Sign-in. You can access it simply by searching in Chrome or Google app. It appears without requiring a sign in, making it accessible to millions of users nationwide.

Benefits of Google AI Mode for Users

• Saves Time: No need to open multiple websites to get an answer.
• Easy to Understand: Information is presented in a simple, conversational manner.
• Accurate & Reliable: Pulls data from multiple authoritative sources for enhanced reliability.
• Conversational Experience: Allows follow-up questions without retyping the context.
• Inclusive: Available to everyone, regardless of device or sign-in status.

 Impact of Google AI Mode on Businesses

While AI Mode improves user experience, it poses challenges for businesses:

🔴 Reduced Clicks: Users might get answers from AI summaries without visiting websites.
🔴 Higher Competition: Only the most authoritative and structured content gets picked for AI results.
🔴 Changes in CTR: Traditional organic CTR may decline for certain informational queries.

Advantages :

✅ Brand Authority: If your website is featured as a source in AI Mode, it builds trust and credibility.
✅ New Traffic Streams: AI Mode often displays website links in its summaries, bringing direct high-intent traffic.
✅ Enhanced SEO Importance: Structured, optimised content is prioritised by AI Mode.

Why Choose Mindstory for AI-Optimised SEO?

At Mindstory, we specialise in helping brands adapt to the latest digital marketing trends, including AI-optimised SEO strategies. Our services include:

• SEO with AI Mode and Gemini optimisation
• Content writing for AI summaries and conversational queries
•  Semantic keyword research targeting AI features
• Performance marketing and website development with AI integration
•  Branding and social media strategies that align with AI-driven user journeys

If you want your business to remain visible and competitive in the AI-first search world, partnering with an expert team like Mindstory is essential.

Conclusion

Google AI Mode is not just an upgrade – it’s a complete transformation in how users interact with search engines. It empowers users with faster, smarter, and more reliable answers, but it also challenges businesses to rethink their SEO and content strategies.

If you want your website to thrive in the AI-powered search era, now is the time to act.

FAQs

Q1. Is Google AI Mode free to use?
Yes, Google AI Mode is available to all users for free without sign in.

Q2. Can I disable Google AI Mode?
Currently, AI Mode is integrated by default, but users can choose to view standard search results instead.

Q3. Does AI Mode affect website rankings?
AI Mode doesn’t change rankings directly, but it influences click-through rates (CTR), prioritising websites that provide structured, relevant, and authoritative content.

Q4. How can businesses benefit from Google AI Mode?
By optimizing for AI Mode, businesses can enhance brand authority, attract high-intent traffic, and build trust with users.

Want to rank your website in Google AI Mode results?
Contact Mindstory today to create AI-optimised content strategies that deliver results. Let’s future-proof your brand together.