SEO in the Age of AI Overviews: Rank, Adapt, or Cry in a Corner?

How AI-Powered Search is Changing SEO & What Businesses Should Do to Stay Ahead

Introduction

Google’s AI Overview is reshaping how search results appear, providing users with instant answers instead of directing them to websites. This has sparked a major debate: Is AI Overview a threat to today’s SEO, or does it offer new opportunities for businesses?

At Mindstory, a leading SEO agency in Thrissur, we understand how crucial it is to stay ahead of algorithm changes. In this blog, we’ll explore the impact of AI Overview on SEO rankings, its challenges and benefits, and how businesses in Kerala can optimize for AI-driven search results.

What is Google AI Overview?

Google’s AI Overview is a feature that generates AI-powered summaries directly in the search results. Unlike traditional snippets, AI Overview pulls data from multiple sources and provides users with a quick answer—sometimes eliminating the need to click on any website.

 How It Works:

• AI Overview gathers information from high-authority sources.
• Displays an AI-generated summary before organic search results.
• Often includes images, citations, and links.

Example: Below is a screenshot of Google AI Overview displaying information about TMT steel bars, featuring one of our clients, Prince TMT.

This proves that AI Overview can either increase brand visibility or reduce website traffic, depending on how businesses optimize for it.

How AI Overview Impacts SEO Rankings

 1. Does AI Overview Reduce Organic Clicks?

• AI Overview provides instant answers, which means fewer users may click on organic search results.
• Some businesses may lose traffic as users get information directly from Google.

 2. Does AI Overview Favor Certain Websites?

• AI Overview pulls data from trusted, authoritative websites.
• Businesses with strong SEO strategies are more likely to appear in AI Overview.
• Without proper optimization, smaller businesses may struggle to gain visibility.

Google’s AI Overview favors natural language queries over generic keywords.

Example: Instead of “digital marketing,” optimize for “Which is the best digital marketing agency in Thrissur?”

Google AI Overview: A Threat or an Opportunity?

Threats of AI Overview

• Fewer organic clicks: AI-generated answers reduce website visits.
• More competition: Only high-authority websites get featured in AI Overview.
• SEO strategies need to evolve

Opportunities of AI Overview

Want to rank in AI Overview? Mindstory, the best digital marketing agency in Kerala, can help you optimize your site for AI-driven search. Not only optimized it for seo, but also the other areas like social media, website development, designing and so more! Contact us today!